Jack White has put out a presentation video and press release about his new “Ultra LP” Lazaretto. The ten minute video shows the record being played from the outside in as well as various other novel ideas that should amuse and encourage fans to purchase a physical copy of the record. As far as I can tell there will be no CD release but a digital copy of the album will be available through iTunes. The album will be released on June 10th 2014, until then if you click on the In Deep link below there is a video of the instrumental advance track, High Ball Stepper.
Over the past 5 years, Third Man Records has brought to life many ideas that are new to the century-old vinyl format. So, when it came time for the creative hive to discuss the vision for the pressing of Jack White’s Lazaretto, we were keenly aware of what it would take to produce a piece of wax worthy of the music it would contain… No single innovation would suffice. We needed to go big. We needed to go bold. We needed to press an ULTRA LP.
– 180 gram vinyl
– 2 vinyl-only hidden tracks hidden beneath the center labels
– 1 hidden track plays at 78 RPM, one plays at 45 RPM, making this a 3-speed record
– Side A plays from the outside in
– Dual-groove technology: plays an electric or acoustic intro for “Just One Drink” depending on where needle is dropped. The grooves meet for the body of the song.
– Matte finish on Side B, giving the appearance of an un-played 78 RPM record
– Both sides end with locked grooves
– Vinyl pressed in seldom-used flat-edged format
– Dead wax area on Side A contains a hand-etched hologram by Tristan Duke of Infinity Light Science, the first of its kind on a vinyl record
– Zero compression used during mastering of this LP
– Different running order from the CD/digital version
– LP utilizes some mixes different from those used on CD and digital version