His first album in ten years, produced by Tony Visconti, Bowie recorded The Next Day in secret over a two year period. The Next Day was followed by The Next Day Extra with remixes and unreleased songs. Bowie decided not to tour but made five videos for the project, all of them rather weird, even the normal one (Valentine’s Day) has a certain strangeness about it.
Where Are We Now? The first single was probably the strangest video of all and was directed by Multimedia and Installation artist Tony Oursler.
The Stars Are Out Tonight and The Next Day were both directed by Italian born Canadian Floria Sigismondi. Sigismondi has worked with many bands, including this long list :
Justin Timberlake, The White Stripes, David Bowie, Pink, Marilyn Manson, Katy Perry, Björk, The Cure, Christina Aguilera, Ellie Goulding, Fiona Apple, Sigur Rós, Muse, Interpol, Leonard Cohen, The Dead Weather,
In The Stars Are Out Tonight, Tilda Swinton stars as Bowie’s wife and in The Next Day, more stars played by Gary Oldman and Marion Cotillard. Cotillard won the Best Actress Academy Award for her role in the 2007 film, La Vie En Rose about the life of Edith Piaf.
Indrani and Markus Klinko had worked with Bowie on Heathen and directed the least weird of all The Next Day videos but Bowie’s persona still projects something unnerving.
This interesting snippet from wikipedia about the Love Is Lost video:
Assisted by photographer Jimmy King and long-time personal assistant Corinne “Coco” Schwab, Bowie wrote, shot, and edited the music video himself for a cost of US$12.99, the cost of the flash drive he had to buy to save the video on his camera. Done over the course of 72 hours, the entire video was recorded by Bowie in his Manhattan apartment during the weekend prior to its Internet release. The wooden puppets of Pierrot and The Thin White Duke were produced by Jim Henson’s Creature Shop for an unfinished and unreleased music video for “The Pretty Things Are Going to Hell”. The price of these puppets was not included in the video budget.
Barnaby Roper directed the video for the 10-minute remix.It contains polygons and wireframes that eventually form into a nude couple embracing. (Text from wikipedia)